
An Almanac for the Age of Chaos
Marketing’s three-body problem: how to navigate when customers, channels and craft are all changing at once
We like to write. We believe writing is a powerful tool for thought and it's much harder to fake your way through paragraphs than it is through a conversation.

Marketing’s three-body problem: how to navigate when customers, channels and craft are all changing at once

AI's future demands both cathedral-style labs to push frontiers and bazaar-style open models to spread advances, boosting innovation and growth.

The most important person in an enterprise AI deal may not be the budget owner, user, technical reviewer, or internal champion. It is the Expert Buyer, whose domain expertise determines whether an AI system becomes differentiated or merely average.

People may fear AI and data centers not from ignorance but from lack of trust. Marketing must make the real costs and benefits clear to earn public buy-in.

AI's explosive demand meets a lagging supply chain, throttling growth and potentially driving rampant inflation. What are we doing?

Tested 45 AI models in a March Madness bracket challenge with easy, medium, and hard tool sets to reveal how scaffolding impacts AI performance.