Writing

We like to write. We believe writing is a powerful tool for thought and it's much harder to fake your way through paragraphs than it is through a conversation.

You Don’t Clean the Garbage Can by Labeling the Trash

You Don’t Clean the Garbage Can by Labeling the Trash

Rather than wrestling with bureaucratic checklists and hand-crafted rules, organizations should define the desired outcome and let AI’s computational scale absorb complexity. By prioritizing metrics over process, builders over operators, and rapid data-driven cycles, companies can clean the “garbage can” of waste without endlessly labeling each piece of trash.
Things I Think I Think About AI

Things I Think I Think About AI

Noah distills his 2,400+ hours of AI use into a candid, unordered list of 29 controversial takeaways—from championing ChatGPT’s advanced models and token maximalism to predicting enterprise adoption bottlenecks—and invites fellow practitioners to discuss. CMOs can reach out to Alephic for expert guidance on integrating AI into their marketing organizations.
The SaaS Industrial Complex: When Their Mirror Becomes Your Mold

The SaaS Industrial Complex: When Their Mirror Becomes Your Mold

Just as Eisenhower warned of a powerful military-industrial alliance and Conway observed that systems mirror their creators’ communication structures, today’s sprawling SaaS ecosystem quietly imposes vendor-defined processes on every company. By harnessing AI and proprietary “private tokens,” enterprises can escape this one-size-fits-all mold and build software that truly reflects their unique DNA and strategic edge.
Alephic Won a Cannes Lion

Alephic Won a Cannes Lion

Alephic’s AI-powered StarSearch tool teamed up with Amazon’s XCM to mine customer reviews and spin authentic feedback into an award-winning holiday campaign, earning a Cannes Lion. This breakthrough marks the start of StarSearch’s evolution into a full-blown marketing platform.
Thinking Ahead, Building Ahead

Thinking Ahead, Building Ahead

Why the best AI products ship before they’re ready—and why that's exactly right.
The Alephic AI Thesis: 2025

The Alephic AI Thesis: 2025

The AI revolution will be dictated by three physical constraints—compute packaging capacity, energy availability, and organizational agility—that concentrate power in gravity wells. Whoever controls these choke points, not merely the best models, will shape the next decade of AI.

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