Alephic

Alephic is an AI-first strategy and software partner that helps marketing organizations solve complex challenges through custom AI systems.

We believe AI enables brands to apply software development principles to strategic problems—the judgment-based challenges that have always defined marketing but couldn't be solved with traditional code.

We're builders, not consultants. We solve problems by shipping code, not PowerPoints. In a world with AI, strategy is best communicated as code.

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Featured Case Studies

See how we've helped leading organizations solve complex challenges with custom AI systems.

Amazon's creative teams built two production systems with Alephic: CopySAW for AI-powered copy at scale, and StarSearch to turn hundreds of millions of reviews into production-ready stories. Together they compress weeks into minutes and power Amazon's biggest campaigns.

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Catalog Builder let Lands' End fund a full catalog transformation by unlocking immediate Amazon revenue. AI copywriting, asset reuse, and live personalization created compound growth for a heritage brand.

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EY's content intelligence engine analyzes competitor material in real time, scoring every asset against a 25-point rubric grounded in the firm's private tokens. It keeps pace with 140,000+ documents and guides strategy across a 250,000-person organization.

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Our company-wide newsletter on AI, marketing, and building software

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Destroying Demand & The Anti-Bubble

Mar 26, 2026

AI's explosive demand meets a lagging supply chain, throttling growth and potentially driving rampant inflation. What are we doing?

Model Madness: A Tournament of Tool Calling

Mar 19, 2026

Tested 45 AI models in a March Madness bracket challenge with easy, medium, and hard tool sets to reveal how scaffolding impacts AI performance.

The $1 Sweet Spot

Mar 7, 2026

Gemini Flash delivers around 80% of frontier LLM intelligence at just 10–25% of the cost, making it the defining model in the $1 intelligence tier.

The largest community of Enterprise Marketers building with AI

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BRXND NYC is 11/5/26 @ Times Center! // BRXND Digest vol 113

May 19, 2026

BRXND is set to make a significant return on November 5, 2026, at the Times Center in NYC, promising an enhanced experience centered around the evolving role of AI in marketing and consumer behavior. This year's edition will delve into the ways AI reshapes brand preferences and purchasing decisions, emphasizing the growing need for marketers to engage with intelligent platforms. Early bird tickets are now available, offering a unique opportunity to prepare for the future of branding.

The Machines Eat Media Buying // BRXND Dispatch vol 112

May 11, 2026

In the latest BRXND Dispatch, explore how AI is poised to revolutionize the media buying landscape, facilitating a shift from traditional strategies to automated, intelligent systems. With the introduction of Meta's new tools that allow for natural language management of ad accounts, this article discusses the implications for marketers and the future of media procurement as algorithms take center stage.

Model/Market/Harness Fit // BRXND Dispatch vol 111

May 5, 2026

In this edition of BRXND Dispatch, Noah shares insights on the evolving landscape of AI and marketing, revealing the inception of his new venture, Forward Deployed. He emphasizes the importance of understanding model, market, and harness fit as critical components for successful AI integration in enterprise settings. Readers are invited to explore these themes further and join him on this journey of discovery and innovation.

The first community dedicated to building AI in the Enterprise

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Forward Deployed, Episode 5: Aligning Agents

May 7, 2026

In Episode 5 of Forward Deployed, Noah engages with Taylor Pearson to explore the critical topic of aligning agents in complex systems, drawing parallels from various fields such as history, finance, and AI. They discuss how insights from organization design and systems theory can inform software engineering, emphasizing the significance of adapting best practices for improved coordination within firms. This insightful dialogue offers valuable perspectives on navigating the challenges of agentic work and the evolution of roles in response to AI integration.

A Timeline of AI Progress

May 5, 2026

This article presents a comprehensive timeline detailing significant milestones in artificial intelligence from the past five years, highlighting key advancements and trends that warrant close attention. Originally designed for the September 2025 edition of BRXND, it offers a visual representation crafted using Figma, making complex developments more accessible for professionals navigating the evolving tech landscape.

10 Links for Saturday, May 2

May 2, 2026

In this edition of ForwardDeployed, discover ten insightful links that explore the intersections of AI, engineering, and enterprise strategy. Highlights include discussions on optimizing parallel AI agent usage, the evolving challenges of software development, and key learnings from Anthropic's Claude Code postmortem. Enhance your weekend reading with these valuable perspectives that can inform and elevate your understanding of current tech trends.

With over 20,000 subscribers the largest community at the intersection of AI and mobility

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Doctors for AVs

May 19, 2026

In this edition of the Ride AI newsletter, we delve into the vital role of medical professionals in the development and deployment of autonomous vehicles (AVs). Readers will find key insights on how healthcare perspectives can influence AV safety and technology, alongside a reminder about early bird ticket pricing for the Ride AI 2027 event. Stay informed about the intersection of technology and transportation with comprehensive weekly updates.

Welcome to Ground Truth | Introducing Aseon Labs

May 14, 2026

In this inaugural edition of Ground Truth, Ride AI introduces Aseon Labs, a pioneering startup emerging from stealth mode focused on enhancing the infrastructure for autonomous vehicle scalability. This new series aims to spotlight the entrepreneurs and executives driving innovation at the critical intersection of technology and transportation, offering valuable insights and partnership opportunities for industry stakeholders.

Ride AI 2027 Is Coming Back to SF JAZZ. Early bird sale is live!

May 12, 2026

Ride AI 2027 is set to return to the SF JAZZ Center on April 7, 2027, promising a pivotal event at the forefront of technology and transportation. Early bird tickets are now on sale for $500 until May 31, offering exclusive access to cutting-edge discussions and insights. Don't miss the chance to engage with industry leaders and innovators in this dynamic field.