Alephic

Alephic is an AI-first strategy and software partner that helps marketing organizations solve complex challenges through custom AI systems.

We believe AI enables brands to apply software development principles to strategic problems—the judgment-based challenges that have always defined marketing but couldn't be solved with traditional code.

We're builders, not consultants. We solve problems by shipping code, not PowerPoints. In a world with AI, strategy is best communicated as code.

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Featured Case Studies

See how we've helped leading organizations solve complex challenges with custom AI systems.

Amazon's creative teams built two production systems with Alephic: CopySAW for AI-powered copy at scale, and StarSearch to turn hundreds of millions of reviews into production-ready stories. Together they compress weeks into minutes and power Amazon's biggest campaigns.

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Catalog Builder let Lands' End fund a full catalog transformation by unlocking immediate Amazon revenue. AI copywriting, asset reuse, and live personalization created compound growth for a heritage brand.

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EY's content intelligence engine analyzes competitor material in real time, scoring every asset against a 25-point rubric grounded in the firm's private tokens. It keeps pace with 140,000+ documents and guides strategy across a 250,000-person organization.

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Our company-wide newsletter on AI, marketing, and building software

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Destroying Demand & The Anti-Bubble

Mar 26, 2026

AI's explosive demand meets a lagging supply chain, throttling growth and potentially driving rampant inflation. What are we doing?

Model Madness: A Tournament of Tool Calling

Mar 19, 2026

Tested 45 AI models in a March Madness bracket challenge with easy, medium, and hard tool sets to reveal how scaffolding impacts AI performance.

The $1 Sweet Spot

Mar 7, 2026

Gemini Flash delivers around 80% of frontier LLM intelligence at just 10–25% of the cost, making it the defining model in the $1 intelligence tier.

The largest community of Enterprise Marketers building with AI

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Model/Market/Harness Fit // BRXND Dispatch vol 111

May 5, 2026

In this edition of BRXND Dispatch, Noah shares insights on the evolving landscape of AI and marketing, revealing the inception of his new venture, Forward Deployed. He emphasizes the importance of understanding model, market, and harness fit as critical components for successful AI integration in enterprise settings. Readers are invited to explore these themes further and join him on this journey of discovery and innovation.

When Magic Becomes Mundane // BRXND Dispatch vol 110

Apr 30, 2026

In this edition of BRXND Dispatch, the author explores the fascinating yet challenging terrain of marketing in the realm of autonomous vehicles, where the gap between advanced technology and public perception widens. Highlighting personal experiences with first-time riders embracing self-driving experiences, the piece underscores the critical role of marketing in making innovative technology relatable as it transitions from awe to everyday commodity. Additionally, it touches on the importance of crafting coherent narratives around AI to enhance public understanding amidst a shifting cultural landscape.

The GeLLMann Amnesia Effect // BRXND Dispatch vol 109

Apr 28, 2026

In the latest BRXND Dispatch, we explore the GeLLMann Amnesia Effect, a phenomenon where individuals critique flawed reporting in their area of expertise but accept other narratives without skepticism. This effect is increasingly relevant in the AI discourse, where professionals often believe their roles are irreplaceable while predicting job losses in other fields due to AI advancements. The article delves into the implications of this cognitive bias on our understanding of AI's impact across industries.

The first community dedicated to building AI in the Enterprise

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A Timeline of AI Progress

May 5, 2026

This article presents a comprehensive timeline detailing significant milestones in artificial intelligence from the past five years, highlighting key advancements and trends that warrant close attention. Originally designed for the September 2025 edition of BRXND, it offers a visual representation crafted using Figma, making complex developments more accessible for professionals navigating the evolving tech landscape.

10 Links for Saturday, May 2

May 2, 2026

In this edition of ForwardDeployed, discover ten insightful links that explore the intersections of AI, engineering, and enterprise strategy. Highlights include discussions on optimizing parallel AI agent usage, the evolving challenges of software development, and key learnings from Anthropic's Claude Code postmortem. Enhance your weekend reading with these valuable perspectives that can inform and elevate your understanding of current tech trends.

Forward Deployed, Episode 4: The Special Forces Model

Mar 21, 2026

In Episode 4 of Forward Deployed, Noah and Chris Papasadero delve into the striking similarities between Special Forces operations and enterprise software deployment. They discuss how the Forward Deployed Engineer model, force multiplication, and a focus on cultural context can inform the development of effective AI agents, highlighting the significance of creativity in technology much like in military strategies.

With over 20,000 subscribers the largest community at the intersection of AI and mobility

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Robotaxi Moneyball

May 5, 2026

In this week's edition of the Ride AI newsletter, we explore the implications of Hertz and Uber's strategic partnership to enhance robotaxi and driver-led fleet operations. Drawing parallels to the iconic film "Moneyball," we analyze how this collaboration might reshape the mobility landscape by aggregating resources and technology to innovate in autonomous transportation. Stay informed on the latest industry trends and insights at the intersection of technology and transportation.

AVs vs. Airlines

Apr 28, 2026

This article delves into the evolving dynamics between autonomous vehicles (AVs) and airlines, exploring how advancements in technology are reshaping the transportation landscape. It highlights insights from the recent Ride AI 2026 event, offering readers a comprehensive understanding of the competitive and collaborative opportunities in both sectors. Stay informed with our weekly roundup of critical developments at the intersection of technology and transportation.

It's Time to Market

Apr 23, 2026

The Ride AI newsletter delivers a thorough weekly digest of pivotal developments in the technology and transportation sectors. Stay informed with the latest insights and trends that are shaping the future of mobility and innovation, ensuring you remain at the forefront of industry advancements.