Alephic

Alephic is an AI-first strategy and software partner that helps marketing organizations solve complex challenges through custom AI systems.

We believe AI enables brands to apply software development principles to strategic problems—the judgment-based challenges that have always defined marketing but couldn't be solved with traditional code.

We're builders, not consultants. We solve problems by shipping code, not PowerPoints. In a world with AI, strategy is best communicated as code.

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Featured Case Studies

See how we've helped leading organizations solve complex challenges with custom AI systems.

Amazon's creative teams built two production systems with Alephic: CopySAW for AI-powered copy at scale, and StarSearch to turn hundreds of millions of reviews into production-ready stories. Together they compress weeks into minutes and power Amazon's biggest campaigns.

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Catalog Builder let Lands' End fund a full catalog transformation by unlocking immediate Amazon revenue. AI copywriting, asset reuse, and live personalization created compound growth for a heritage brand.

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EY's content intelligence engine analyzes competitor material in real time, scoring every asset against a 25-point rubric grounded in the firm's private tokens. It keeps pace with 140,000+ documents and guides strategy across a 250,000-person organization.

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Our company-wide newsletter on AI, marketing, and building software

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Destroying Demand & The Anti-Bubble

Mar 26, 2026

AI's explosive demand meets a lagging supply chain, throttling growth and potentially driving rampant inflation. What are we doing?

Model Madness: A Tournament of Tool Calling

Mar 19, 2026

Tested 45 AI models in a March Madness bracket challenge with easy, medium, and hard tool sets to reveal how scaffolding impacts AI performance.

The $1 Sweet Spot

Mar 7, 2026

Gemini Flash delivers around 80% of frontier LLM intelligence at just 10–25% of the cost, making it the defining model in the $1 intelligence tier.

The largest community of Enterprise Marketers building with AI

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Rethinking Agentic Commerce // BRXND Dispatch vol 105

Mar 27, 2026

In this edition of BRXND Dispatch, newly onboarded Mike Mallazzo explores the evolving concept of agentic commerce, especially in light of OpenAI's recent shifts in shopping dynamics. The article delves into how AI is poised to redefine the shopping experience—balancing user empowerment with merchant control—while also providing insights into key developments in the AI landscape. Join us in reconsidering the future of commerce, where traditional buying and shopping paradigms may no longer align.

Model Madness: A Tournament of Tool Calling // BRXND Dispatch vol 104

Mar 19, 2026

In the latest edition of BRXND Dispatch, explore an innovative model bracket challenge inspired by March Madness, where various AI models compete to make the best tournament picks through effective tool-calling. This engaging experiment highlights the practical applications of AI in navigating complex decision-making tasks, showcasing the evolving capabilities at the intersection of marketing and technology.

The Gap // BRXND Dispatch vol 103

Feb 24, 2026

In this edition of BRXND Dispatch, James Wang highlights a widening technological divide between those leveraging cutting-edge AI tools like Codex and Claude, and the rest of the workforce. With recent model releases from major players like Google, Anthropic, and ByteDance, this roundup emphasizes the rapid advancements in AI capabilities and their transformative potential for the industry. Stay informed on the latest developments at the intersection of marketing and AI.

The first community dedicated to building AI in the Enterprise

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Forward Deployed, Episode 4: The Special Forces Model

Mar 21, 2026

In Episode 4 of Forward Deployed, Noah and Chris Papasadero delve into the striking similarities between Special Forces operations and enterprise software deployment. They discuss how the Forward Deployed Engineer model, force multiplication, and a focus on cultural context can inform the development of effective AI agents, highlighting the significance of creativity in technology much like in military strategies.

Forward Deployed, Episode 3: Context Engineering

Dec 27, 2025

In the third episode of Forward Deployed, Noah and Lance explore the critical concept of context engineering, emphasizing its superiority over traditional prompt engineering for optimizing agent performance. They discuss essential techniques such as reducing, isolating, and offloading context, while also addressing the importance of dynamic context loading and the role of subagents in enhancing agent memory and functionality. This episode provides valuable insights for professionals looking to leverage advanced strategies in AI and agent development.

Forward Deployed, Episode 2: Claude Code Skills and the Progressive Disclosure Problem

Nov 17, 2025

In Episode 2 of Forward Deployed, Noah and Lance explore the transformative potential of Claude Code skills, a feature reshaping AI agent development. They discuss innovative solutions to the progressive disclosure problem, including a hook-based routing system that achieves 3,000 tokens per second using Cerebras technology, and delve into the implications of Andreessen's perspective on AI as a groundbreaking evolution rather than a mere extension of the Internet.

With over 20,000 subscribers the largest community at the intersection of AI and mobility

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This European Supercar Maker Is Putting Robotaxis On Uber

Mar 31, 2026

In a groundbreaking collaboration, Verne, Pony.ai, and Uber are set to launch Europe’s first commercial robotaxi service in Zagreb, Croatia. This partnership will combine Verne’s fleet management, Pony.ai’s autonomous driving technology, and Uber's extensive ride-hailing network, with a fare-charging rollout anticipated in late 2026, pending regulatory approval. As the autonomous vehicle landscape evolves, this initiative marks a significant milestone in integrating innovative transport solutions into urban mobility.

Last Call: March Ticket Pricing Ends Tomorrow

Mar 26, 2026

The March ticket pricing for Ride AI 2026 ends tomorrow, offering a final opportunity to secure attendance at this premier event in autonomous mobility on April 15. Attendees will engage with industry leaders and experience cutting-edge technology, including complimentary Waymo robotaxi rides and Tesla’s FSD v14.x vehicles, making this a must-attend for anyone interested in the future of transportation.

Zoox 4x’s San Francisco Service Area.

Mar 24, 2026

Zoox is significantly expanding its San Francisco service area, increasing coverage to four times its current size, and enhancing its Las Vegas presence with key Strip hotels and event venues. This strategic growth aims to enhance accessibility and user experience for autonomous rides, positioning Zoox at the forefront of urban transportation innovation.