Responsible AI

At Alephic, we believe that AI represents a transformative technology that can solve marketing's most complex challenges. Operating at the intersection of AI, code, and marketing expertise, we recognize our responsibility to develop and deploy AI systems that are ethical, safe, and aligned with human values. This policy outlines our commitments and approach to responsible AI development and use.

This policy applies to all AI systems developed, deployed, or used by Alephic and our clients.

Prohibited Uses

We do not develop or deploy AI systems that:

• Deceive or disinform by intentionally spreading falsehoods
• Violate privacy through unlawful tracking or identification
• Mimic a person's voice or likeness without appropriate rights
• Enable harm to individuals or groups
• Circumvent safety mechanisms intentionally
• Operate autonomously in high-risk scenarios without human oversight Operate autonomously in high-risk scenarios without human oversight

Responsible AI Requirements

For AI systems making consequential decisions—impacting rights, opportunities, or wellbeing—we implement rigorous safeguards:

• Comprehensive risk assessments
• Human oversight on critical decision points
• Robust testing across diverse real-world scenarios
• Ongoing performance and safety monitoring

Core Principles

Our AI development is anchored in these principles:

• Honesty: We're transparent about AI capabilities and limitations.
• Fairness: We actively identify and mitigate bias in our data, algorithms, and outputs.
• Transparency: We clearly communicate how our AI systems function.
• Privacy: We implement robust measures to protect data.
• Reliability: We rigorously test system performance to ensure consistent results.
• Accountability: We take clear responsibility for AI outcomes.

Client Collaboration

When working with clients, we ensure responsible AI use by:

• Providing clear guidance on responsible AI practices
• Establishing protocols for human oversight
• Defining appropriate testing procedures
• Setting clear expectations about system limitations
• Documenting system characteristics and data sources

Compliance

Both Alephic and our clients share the responsibility of ensuring that all AI systems comply with applicable laws and regulations.