Alephic

Alephic is an AI-first strategy and software partner that helps marketing organizations solve complex challenges through custom AI systems.

We believe AI enables brands to apply software development principles to strategic problems—the judgment-based challenges that have always defined marketing but couldn't be solved with traditional code.

We're builders, not consultants. We solve problems by shipping code, not PowerPoints. In a world with AI, strategy is best communicated as code.

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Featured Case Studies

See how we've helped leading organizations solve complex challenges with custom AI systems.

Amazon's creative teams built two production systems with Alephic: CopySAW for AI-powered copy at scale, and StarSearch to turn hundreds of millions of reviews into production-ready stories. Together they compress weeks into minutes and power Amazon's biggest campaigns.

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Catalog Builder let Lands' End fund a full catalog transformation by unlocking immediate Amazon revenue. AI copywriting, asset reuse, and live personalization created compound growth for a heritage brand.

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EY's content intelligence engine analyzes competitor material in real time, scoring every asset against a 25-point rubric grounded in the firm's private tokens. It keeps pace with 140,000+ documents and guides strategy across a 250,000-person organization.

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Alephic Writing

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Forward Deployed Engineering

Nov 19, 2025

Forward-deployed engineers sit alongside customers to collapse the layers of organizational friction in traditional software development, delivering better quality solutions faster and at lower cost. Fueled by AI, this model breaks the classic ‘good, fast, cheap—choose two’ trade-off and reshapes how enterprises solve problems.

Announcement: Ride AI 2026 - It's Time to Market

Oct 22, 2025

On April 15, 2026 in San Francisco, Ride AI 2026 brings together AV pioneers, regulators, and AI experts to tackle the final frontier: marketing autonomous vehicles into mainstream adoption. Discover how real-world robotaxi scale, safety data, and LLM breakthroughs can bridge the trust gap and drive the next mobility revolution.

Transformers are Eating the World

Oct 15, 2025

Reflecting on three years of AI adoption, this talk emphasizes that transformative technologies like transformers are still in their infancy, requiring hands-on exploration and healthy skepticism toward confident predictions. It argues that AI acts more as a mirror—revealing our own organizational patterns and biases—than a crystal ball for the future.

The largest community of Enterprise Marketers building with AI

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LLMs Are Killing Confusion Commerce // BRXND Dispatch vol 98

Nov 25, 2025

In this week's BRXND Dispatch, we explore how large language models (LLMs) are transforming e-commerce by reducing confusion in product searches, as highlighted by analyst Michael Morton. The newsletter also discusses the evolving dynamics of AI in software development, emphasizing how smaller teams can leverage capital for rapid growth, and features Amazon's innovative Rufus AI assistant, which enhances shopping experiences through price transparency and personalized features.

Which AI Model is Funniest? // BRXND Dispatch vol 97

Nov 13, 2025

In this insightful article from BRXND Dispatch, Claire explores the challenges AI models face in delivering humor, sharing her experiment to determine which model is the funniest. By applying various comedic theories and analyzing audience responses, she reveals the complexities of programming humor into AI, highlighting the need for explicit guidance that contrasts with human intuition. Watch her full presentation to uncover the intriguing relationship between comedy and AI limitations.

Tokens & Tactics #19: When AI Tells You to Use Less AI

Nov 10, 2025

In this week's edition of Tokens & Tactics, we delve into the practical applications of AI in the workplace through the lens of Sarah Rose Siskind's real-world workflow. Discover how she navigates the balance between leveraging AI tools and recognizing when to rely on human intuition, offering valuable insights for professionals looking to optimize their use of technology.

FORWARD DEPLOYED

The first community dedicated to building AI in the Enterprise

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Forward Deployed, Episode 2: Claude Code Skills and the Progressive Disclosure Problem

Nov 17, 2025

In Episode 2 of Forward Deployed, Noah and Lance explore the transformative potential of Claude Code skills, a feature reshaping AI agent development. They discuss innovative solutions to the progressive disclosure problem, including a hook-based routing system that achieves 3,000 tokens per second using Cerebras technology, and delve into the implications of Andreessen's perspective on AI as a groundbreaking evolution rather than a mere extension of the Internet.

Forward Deployed, Episode 1: The Bitter Lesson

Nov 3, 2025

In the inaugural episode of Forward Deployed, hosts Noah Brier and Lance Martin delve into the controversial concept of 'The Bitter Lesson' in AI, exploring Richard Sutton's insights on the supremacy of compute over clever algorithms. They discuss the implications for AI builders today, the evolution of technology from CNNs to transformers, and the challenges of enterprise AI adoption, making this a must-listen for professionals navigating the AI landscape.

With over 20,000 subscribers the largest community at the intersection of AI and mobility

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🚨 Two Big Ride AI Updates for December 3rd

Nov 28, 2025

On December 3rd, Ride AI will increase its waitlist pricing to $850, making this the perfect time to secure the current rate. Additionally, the company is hosting a special webinar in collaboration with McKinsey, offering insights into the future of AI in transportation. Don't miss out on these important updates!

Is Luminar In Big Trouble?

Nov 25, 2025

In this week's Ride AI newsletter, we explore the latest developments at the intersection of technology and transportation, including our presence at CES and insights from McKinsey. Join us as we discuss the implications for Luminar and the broader industry, while also inviting readers to connect with us for in-depth discussions.

You can now hail a Zoox in San Francisco.

Nov 18, 2025

In this week's Ride AI newsletter, we announce the exciting launch of Zoox ride-hailing services in San Francisco, marking a significant milestone in autonomous transportation. Additionally, join us at CES for insightful discussions and networking opportunities with industry leaders, including a special collaboration with McKinsey. Stay informed on the latest trends and developments at the intersection of technology and transportation.